The online course is a companion to the globally recognized Certified Beer Server credential designed for brewery and wholesaler sales teams. With it, you’ll learn to identify opportunities to become your accounts' most trusted advisor. You'll present the best ideas to support your accounts' needs, promote the beer category, and improve account profitability.
Purchasing for your employees? Contact us to learn about our bundling options.
Selling with Cicerone covers three areas of instruction:
Improving Profitability through Quality Assurance: Apply your knowledge to increase sales, reduce costs, and maximize draft beer profitability.
Leveraging Beer Style Knowledge: Identify opportunities to optimize the assortment offered in different accounts, enhance beer menus, and maximize profitability.
Selling Beer with Food: Leverage your knowledge of beer flavor to identify more opportunities to sell beer with food. Discover techniques to empower on-premise staff with effective suggestive sales advice.
This mobile-friendly, self-paced online course offers a rich learning experience through activities, practical applications, and quizzes. You’ll learn how to identify growth opportunities within your accounts in just a few hours. Selling with Cicerone also includes market-specific activities that you can share with your manager for enhanced collaboration and alignment with company goals. When you pass the final quiz, you’ll receive a digital badge demonstrating you've mastered the fundamentals of Selling with Cicerone.
For information on group training, contact us today!
Please note: Certified Beer Server status is a prerequisite for Selling with Cicerone. The course is available for 90 days from purchase and is non-refundable and non-transferable. While Selling with Cicerone uses data specific to the United States beer market, the underlying concepts are applicable in many different regions.
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Explore sample lessons from the course.